Is Liberty League A Pyramid Scheme

... Well it would appear so.

Today the Office of Fair Trading (NSW) issued a letter which would indicate that Liberty League is trading as a pyramid sales scheme as defined under the Fair Trading Act of 1987 (NSW).

On the face of it, this little statement sounds irrevocable and damning but nothing could be further from the truth. Unfortunately the Fair Trading Act 1987 (NSW) and its counterparts in each of the various Australian States, are nothing more than pieces of legislation with little real control over businesses and how they conduct themselves.

The OFT for its part is even worse still. What should be a Federal body of control has fragmented with each State managing its own affairs but then with each town or branch office having become almost autonomous. The end result is what one branch office deems to be the rule does not necessary correlate with what another branch might say and indeed what the State Minister for Fair Trading says, let alone what the law actually defines.

It is now up to each and every individual who feels aggrieved by Liberty League to sue them directly. Failing that they need to get together and file for a class action against LLI but the state will not prosecute. This is the hollow justice that the OFT meets out!

On the flip side, the ruling by the OFT in todays letter does put the idea into peoples mind that perhaps all is not kosher with LLI (rightly or wrongly so) and this does impact sales. Whether this resultant drop in sales is sufficient to scupper an alleged pyramid scheme depends on the strength of resolve of the participants of that scheme and their ability to counter the OFT's position.

Either way, this entire episode puts a crack in the otherwise fragile shell of LLI and will mark the beginning of the end of LLI as we know it today - which dovetails beautifully with the impending launch of the Polaris Media Group.

more on that later...